We get a lot of questions on spiritual coaching programs, new apps, new meditation practices and just about every flavor of “how to become a better version of yourself” in 30 days using a very specific strategy, coach, insight, epiphany, community or membership.
It may surprise you to hear……
No one can sell you what you already have. (and at bottom, what you already are)
The guru economy runs on a simple premise: package truth and sell it back to people who already carry it.
Spiritual advice is the ultimate recurring revenue model. Buy this course. Download this meditation app. Subscribe to daily wisdom. The product never delivers because the product isn’t supposed to work.
If you actually found what you were looking for, you’d stop buying.
Instagram gurus profit from your disconnection.
Every scroll and every wasted previous moment deepens the gap between who want to be and the direct experience that everything is perfectly okay.
Every quote with a cute pic substitutes someone else’s artificial insight for your own arrival at that same idea, through personal exploration.
It’s easy to consume spiritual content the same way we consume entertainment. Passively. Expecting to be fed rather than willing to stumble, fumble, fail and stand back up as we seek.
But truth isn’t a Netflix series. You can’t binge your way to enlightenment.
My feeling is this:
Real spiritual work is uncomfortable. It requires facing all of the awkward, occassionally ugly and often requires us to dig deeply for insights we’d all rather avoid.
Questioning beliefs you’d rather keep. Sitting with uncertainty you’d rather resolve.
There are many inspiring people, with inspiring ideas that are well worth exploring in the spiritual self help space.
But in the end, the only ephiphanies that stick, the peeks at the peaks of human power and potential – the only temporary “states” that become enduring traits, the only wisdom that actually transforms our lives, are the ones that we actually wake up to in our own time, and quite often, on our own 🙂
Choose wisely.
Comments